Perrie Edwards, Jesy Nelson, Leigh Anne Pinnock and Jade Thirlwall have established themselves as the world’s biggest girl band they have sold over 50 million records worldwide, collected over 17 million Spotify listeners, received over 3 billion Youtube views, and collated 12 billion streams worldwide.
‘Glory Days’, led by the #1 single ‘Shout Out To My Ex’, is the biggest selling album by a female group this Millennium. Little Mix signed to Syco records upon winning the X Factor in 2011 and shot straight to No.1 in the U K with their debut single ‘Cannonball’. The girls’ second single ‘Wings’ went straight in at No. 1 after its release in August 2012, with their debut album ‘DNA’ (released in Nov 2012) charting at No. 3 in the UK album chart. ‘DNA’ debuted at No.4 in the U S Billboard Chart, making it the highest Billboard entry chart position for a debut album by a British girl group. Their highly anticipated third album, ‘Get Weird’, was released in November 2015. Little Mix’s first single from the new album, ‘Black Magic’ went straight to No. 1 in the UK charts and remained at the No.1 spot for 3 weeks, reaching Platinum sales. Little Mix completed 34 sold out dates on the Get Weird Arena tour in the UK & Ireland the biggest UK arena tour of the 2016. They then went on to play Australia, South East Asia and Europe throughout summer 2016 as well as performing at Capital Summertime ball and on the main stage at V Festival.
In October 2016, Little Mix announced their fourth studio album ‘Glory Days’ which hit the no 1 s pot for 5 weeks, achieved over 1 million sales, and reached Triple Platinum status in the UK. Effervescent lead single ‘Shout Out To My Ex’ shot straight to Number 1 on the iTunes Chart in over 10 countries. Following their stellar performance opening the 2017 BRIT Awards and ‘Shout Out To My Ex’ taking home the BRIT Award for Best British Single, Little Mix delivered a standout performance of their hits ‘Touch’ and ‘Shout Out To My Ex’ at ‘Nickelodeon Kids’ Choice Awards in LA, where they picked up the Favourite Global Music Star gong. 2017 also saw Little Mix tour the US with Ariana Grande, along with completing the Summer Shout Out & Glory Days Tours. Little Mix sold over 800,000 tickets in 2017 alone. 2018 saw Little Mix win 3 Global Awards, and release their fifth studio album ‘LM5’, with the hit single ‘Woman Like Me’ featuring global superstar Nicki Minaj became the 13th top ten hit for the group and sold over 1.6 million copies worldwide. They performed the song together with Nicki Minaj at the 2018 European MTV Awards in Bilbao where they also won Best UK & Ireland Act for the third time. 2019 witnessed Little Mix win their second Brit Award this time for Best British Video for ‘Woman Like Me’, and perform the same song live at the Brits. In March, they also won two Global Awards for Best Group and Best Song. Summer 2019 saw them release a brand new single 'Bounce Back' with new record label RCA, followed by their 4th EMA Award for Best UK & Ireland Act.