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The Future Of the Industry - Blog
As TicketQuarter celebrates its fifth anniversary, the ticketing agency takes a look at how the industry has evolved and predicts what we can expect in the future.
The ticketing industry has evolved in the past five years since TicketQuarter was established, with more changes expected in the future. Probably one of the most exciting buzz words in the events industry at the moment is virtual reality. Soon you won’t need to leave the comfort of your sofa to go to a gig. You will just slip on a virtual reality headset and you can experience a live concert. You can even go with your mates if they also have the compatible technology - even though they may be in their own homes. Ticket prices may be lower if you watch from home and the number of people able to watch the event is unlimited. It’s only a matter of years since the only way to watch a football match was to go to the game, now you can experience it at the touch of a button. There’s no reason why the same can’t happen for live events.
Cast your mind back to the days when the only way to buy concert tickets was to queue outside a box office or venue - sometimes from the early hours or even the night before – and often in the pouring rain. Thankfully there are now many ways to try and get hold of that golden ticket, often without having to leave the house. Physical box offices will become a thing of the past as social platforms become the primary place to go to buy tickets.
The way we discover events is also evolving. No longer do we rely on seeing an advert or news story in the newspaper or in music magazines – now it’s all about seeing it on your Facebook or Twitter. And you won’t even need to look for an event in the future – your social media will automatically flag up what it thinks you might be interested in based on your search history and profile.
We still have the anticipation of waiting for tickets to arrive in the post, keeping them in a safe place in the house until the big event arrives. However soon no physical tickets will be required – entry will be gained through fingerprints or retinal ID. And in the future you might as well leave your wallets at home. Not only will you not need a physical ticket, you won’t need any cash. Thanks to radio frequency identification (RFID), everything you need can be uploaded onto a wrist band and that includes cash. Sounds tempting when you’re getting that extra round in at the bar.